Evolvee — When the thing you built starts destroying you.

(01)

Your business stopped being something you do. It became who you are.

The last thing you think about before sleep is work. The first thing when you wake up is work.

You're at dinner with someone you love — you're not there. You're calculating what happens if the deal falls through.

You forgot to eat again. You can't remember the last time you went to the gym and felt present.

Your phone is in your hand before your eyes are fully open. Your nervous system never leaves the game.

On the outside, the numbers are good. Inside, the tension is at the point where something breaks. Maybe it already has.

Not effort.
Not strategy.
Not intelligence.
Not discipline.
Not even the business itself.
— Identification.

Your identity fused with your business. So completely you can't tell where you end and it begins.

So every revenue dip feels like dying. Every wrong decision feels like proof you're a fraud. Every setback is a threat to who you ARE — not just what you do.

You already know money doesn't fix this. You've tested that theory.

(02)

You've achieved a lot. But it's not worth it like this. And you know it.

You've put in the work.

You've built the skills.

You've made real money.

You've tried harder.

You've tried smarter.

And still something is deeply off.

You feel like you're behind where you should be.

You feel capped.

There's something inside you slowing everything down.

You know you have more. You just can't get to it.

Because that's exactly what's happening.

Man holding hands — the cost on the body

I know an entrepreneur who built his e-commerce business over years. Good money. Real results. Working all day, every day. Always in the office. Health falling apart. Barely at the gym. Forgot to eat more times than he can count. Until he reached a point where it was close to life and death.

I know another. Co-founder of a company. Going through hardship with his business partner. He told me:

"Bro, the last thing I do before sleep is think about the job. The first thing I do in the morning is about the job. I cannot shut off my mind."

He's earning good money. He told me that directly. He was considering going back to working for a company. A good position. Decent salary. Because for him, it wasn't about the money anymore.

"Bro, I just want to feel good."

I know another. Built a big following online. Real audience. Real money. But he plateaued and couldn't see why. His answer was always the same — I need to work harder, find a better team, push through. The harder he pushed, the worse the work got. A year later, still stuck in the same spot.

That's what everyone is actually chasing underneath the numbers. Peace. The feeling of being OK without needing the business to go well for you to feel OK.

If you keep going like this for 3 more years, same pattern, no change, you already know what happens. More of the same. Except your body will be worse. Your relationships thinner. And less time left to actually enjoy what you built.

(03)

You can't fix a mind problem with more mind.

You've tried everything you were taught to try.

Work harder · work smarterdidn't work

New funnel · new offerdidn't move the needle

New coachsame ceiling

Mindset worksurface-level

Therapygood, but not the right tool

Journaling, meditationinsights, no breakthrough

Took a breakcame back to the same mind

You worked harder, longer hours — pushed and forced through — thinking that it would generate more or better results.

You might have already tried a system or tool for this — meditation, journaling, therapy, reading books. You understand things. But understanding won't dissolve the identification. You don't EXPERIENCE it. You don't LIVE it directly.

You've tried solutions coming from the place of force — lack within, stress, anxiety. And those solutions could be hiring other people, changing the structure, changing habits. The typical shallow solutions coming from FORCE instead of FLOW. The ones that keep you stuck in the same loop.

It's moving around furniture in a room when you want to exit it. The exit is right there. But you keep rearranging furniture.

Different strategy. Same nervous system.

Different tactic. Same internal pressure.

You learned how to manage it.
You never dissolved what was generating it.

The thing trying to fix the problem IS the problem.

(04)

I find what's running you. We dissolve it together.

When I sit with someone who's stuck, here's what I see that they can't:

They don't see the identification. They can't. They're so deep inside it that it's invisible.

Like an actor who's been playing the same character so long he forgot he's acting. He goes home at night and still thinks he IS the character.

That's what's happening to you. The character is "the entrepreneur." You've been playing him so long you forgot there's someone underneath who was never suffering in the first place.

Here's what I do:

I help you see you're playing a character.
And I help you put it down.

Not through effort.
Not through replacing negative thoughts with positive ones.
Through working directly with the emotion stored in your body underneath all of it.

Every challenge in your business activates something already stored inside you.

A client cancels.

Revenue drops.

Someone disappoints you.

A launch underperforms.

Silence after sending something important.

And instantly the mind starts moving:

"What if this fails?"

"What if I lose everything?"

"What if I'm falling behind?"

"What if I make the wrong move?"

But underneath the thoughts is something physical.

Pressure in the chest.

Tightness in the stomach.

Jaw tension.

Restlessness.

Every belief you carry is kept alive by a charge — a physical sensation in your body. That charge is what makes the thoughts feel true.

When it releases, everything built on top of it collapses on its own.

The story loses its power.
The identity lets go.

Most people work on the thoughts.
I work on the charge underneath them.

THE PRACTICE

The 90-Second Practice.

Something hits you. A WhatsApp cancelling the contract. A revenue number lower than you needed. A team member dropping the ball. By the time your mind catches up, the body is already in it. Chest tight. Stomach dropping. The story already running — what this means, what you should do, who's to blame.

This is what you do:

01

Name the situation.

Pull out your phone or a notebook. Write one sentence. "Client cancelled. I went into panic." Don't dress it up. Just name it.
02

Find where it lives in the body.

Close your eyes. Is the charge in your chest? Your stomach? Your jaw? Your throat? Don't analyze it. Don't ask why. Just locate the physical sensation. That's where the work happens.
03

Let the story drop.

Your mind will want to think about what this means, what you should do, who to blame, what comes next. Let those thoughts go for now. You're not here for the story. You're here for the feeling underneath it.
04

Sit with the feeling. Breathe into it.

For sixty seconds, do nothing but feel it. Don't try to change it. Don't try to make it smaller. Welcome it like a friend you haven't seen in years. Just let it be there.
05

Ask yourself this.

"Could I just let this go? Not should I — could I. Yes or no."

Like holding a pen so hard and just deciding to open your hand and drop it. Letting go isn't a question of should I or would I. It's a decision. Yes or no.

If no — that's also fine. Let it stay. Come back to it tomorrow.

Same spot. Same charge. A thousand times if that's what it takes.

That's the whole practice. I've been using it on myself for eight years. I adapted it for entrepreneurs running real businesses.

(05)

Why this is different

Other coaches work with your beliefs. I dissolve the emotion underneath them.

Most personal development targets thoughts. Habits. Discipline. Behaviour.

But the identification is beneath all of those. At the root.

"Mindset work" shifts what you think. I release the emotion that makes you think it.

That's why it works for people who've already tried everything else. The shift is deep. And it doesn't fade.

It works because it goes underneath the mind that's been holding the problem in place.

The flow is always there. The dam is what's blocking it. You don't add water. You remove the dam.

The power isn't in the process — it's in the repetition. Like cutting a tree in the same spot a thousand times instead of a thousand different spots. You work one identification. One stored charge. You keep coming back to the same spot until there's nothing left there.

Your mind will fight that simplicity with everything it has. The mind needs complexity to feel safe. More tools. More steps. More doing. That rejection of simplicity is the mind protecting itself from the one thing that can undo it.

The simplicity IS the power. Your mind doesn't want you to believe that.

(06)

This is what your life looks like on the other side.

What life looks like when the mask is off:

An opportunity drops in your lap. You see it the same day — not three weeks later, when someone else already moved on it.

The next move comes to you on a walk. You see it. You act. It works.

The hard conversation you've been avoiding — you just have it. No rehearsing. No spiral after. Ten minutes. Done.

A client cancels. A deadline slips. Old you spirals for three days. New you feels the hit, sits with it, by the next hour you're clear.

You go to bed and your mind is quiet. You wake up and it's not already racing. Sleep finally feels like rest.

A revenue dip hits. No panic. No 3am loop. You see it, handle it, move on with your day.

That decision you've been sitting on for three weeks — you just make it. It's just obvious.

You close the laptop at 5. You eat dinner tasting the food. Your partner notices before you do.

You take a weekend off. You don't check your phone once. Nothing collapses.

You're back at the gym. Not because you should be — because your body actually wants to move.

You wake up and actually want to build. That feeling you had when you first started — it's back.

You step back. You do less. Nothing falls apart. Results don't drop — they improve.

Three weeks in, you'll lie in bed one night and realise the last thing on your mind isn't work. You'll lie there for a minute, trying to remember the last time that happened.

You had this once. Before the business owned you. This isn't about becoming someone new — it's about coming back to who you already were.

(07)

The Container.

You work directly with me. Not a team. Not a program. Me. Someone who already lives where you're trying to get to.

Identification Map

Before our first call, I map your strongest identifications. Where you're most stuck. Where the suffering originates. The compass.

5 Private 1:1 Calls

Five calls over 33 days. We review what surfaced. What triggered you. What you're blind to. I point at the thing you can't see.

Real-Time Trigger Capture

Every reaction points to the identification. The moment it fires, you capture it through the system — locate it in the body, sit with it, let it go. 90 seconds, in the moment. We review the patterns on calls.

Guided Releasing Audio

Short and longer guided meditations for letting go. Created from my own direct experience. Custom audio matched to where you are.

Direct Access Between Calls

You're not alone in this. When something hits the fan — a trigger, a moment the ego pushes back hard — you reach me. Voice, text, video. Within 24 hours. Daily guidance, not just calls.

Understanding Material

Short course content so you understand the mechanics. Intellectual understanding first. Then direct experience. Then it becomes yours.

It might look simple from the outside. That's the point. What's been destroying you was never visible. Releasing it won't be loud either. But you'll feel it.

(08)

Be honest with yourself before you apply.

The ones who have already been in the game for some time. They have made results. They have made money. But they have done it from a place of working too hard, too many hours, burning themselves out. The ones who are desperate for the other side of it. They are seeking the flow and peace again that they had from the start. They know that there is something more. They can't sustain this their whole life.

NOT FOR

If any of this is you, please don't apply.

You believe working harder will solve this
You're expecting motivation
You're addicted to the hustle identity
You want tactics instead of transformation
You're unwilling to invest at the level the work demands

This work is not for everyone.

BUILT FOR

If most of this is you, apply.

You've tried everything external
Already earning good money — but suffering through the process
You can't shut off your mind — not at night, not in the morning, not with family
Success has become maintenance mode
You can feel the next level but can't touch it
You're done with the hamster wheel and ready to get off
You can invest at a level that matches how serious you are about ending this

You've succeeded. But you're suffering through what you built. And the money was never going to fix that.

RESISTANCE

If you're skeptical, good.

Your mind is designed to protect the identification that's destroying you. The reasons not to do this will feel like logic. They're not. They're symptoms.

"I already know about mindset, beliefs, all of that."

Knowing intellectually and knowing from direct experience are not the same thing. You've heard it on podcasts. You've read the books. If understanding had ended the suffering, you wouldn't be reading this. There is a world of difference between knowing about swimming and being in the water.

"I can do this myself."

If you could, you already would have. The identification is invisible to you because you're inside it. That's the whole problem. You need someone who can look at you and say: this is what's happening. You're being fooled. You're living inside a character you forgot you're playing. And then show you in a way you feel in your body. Not explain it. Show it.

"This sounds too simple."

That's the identification talking. The mind needs complexity to feel safe. The rejection of simplicity is the mind protecting itself from the one thing that can undo it.

"I don't have time."

You don't need time. You need 90 seconds. Capture the trigger. Locate the emotion. Sit with it. That shift saves you years of grinding against the same wall.

"What if this doesn't work for me?"

If you show up and do the work, you will become aware of patterns you've never seen. You can't unsee what's been running your life. Once you see it, it loses power. That's not a belief. That's how awareness works.

"This is expensive."

The identification is costing you your health, your relationships, your sleep, and years of the life you should be living. The investment isn't the cost. The identification is the cost. It has been the entire time.

"This isn't the right time."

It doesn't get easier with time. It gets more embedded. The right time was years ago. The second best time is now.

I'm ready to stop forcing

THE ARC

What the 33 days feel like

Where you are.
Where you're going.
What happens in between.

PHASE 01 · DAYS 1–7

You see the pattern.

We map your strongest identifications from your intake. First call, we go through it together. Then you start capturing triggers during the week. Writing them down. For the first time, you SEE what's been running you. The loop you've been stuck in has a shape now. You can point at it.

"Oh. THIS is what's been happening."

PHASE 02 · DAYS 8–21

The hardest part.

The ego pushes back. Hard. It tells you this is too simple. It feels like nothing is working. This is the exact point where every other method failed you — not because the method was wrong, but because you were alone with it. You're not alone here.

I'm pointing at what you can't see. We work through the charge together on calls. You sit with it daily. 90 seconds. Same spot. The charge starts to move. You feel it.

PHASE 03 · DAYS 22–33

It becomes yours.

The trigger that used to derail your entire week barely registers. You catch identifications in real time and release them on the spot. Decisions come without the 3-week mental loop. You close the laptop and you're actually done.

There's a calm underneath everything that wasn't there before. The practice is yours now. It works without me.

Recognition. The hard middle. Yours. Three phases. From force back to flow. From suffering through what you built to actually enjoying it.

TOMAS SERTI

8 years inner work · 2,000+ hours meditation · Entrepreneur since 2018

(09)

8 years. 2,000+ hours of meditation. Brought into business.

For years, I lived completely identified with my business.

Constant pressure. Overthinking. Forcing every next step. Trying to control outcomes constantly. Reactive to everything — team problems, money problems, my family asking how things were going.

I've read every book. Listened to every teacher. Meditated for over 2,000 hours. Non-dual inquiry. Ego dissolution. Surrender. Presence. The work that actually changes something.

Then I was guided by someone who dedicated their entire life to liberation. Not a coach. Not a guru with a course. Someone who lives in permanent freedom — who showed me through direct transmission how identification dissolves at the root.

In business, my co-founder and I have been building since 2018. Web agency. Our own app in the market. Failed teams. Lost money. Started over more than once. Years of reactivity, anxiety, forcing through every decision.

Every one of those moments was an opportunity to dissolve identification. And we did. The fear of failure. The need to control. The desperate clinging to outcomes. Layer by layer. Over years.

What used to cost me energy, time, and suffering costs me nothing now. There is a silent certainty behind every step. I actually enjoy my life while I'm building. That used to be impossible.

Because I have lived through this. I have gone through it. I haven't just studied it, investigated it, spent years learning about it — I see it, I live from it, direct experience. The contrast between where I used to be and where I am today is the proof.

THE PRACTICE IN MY OWN BUSINESS

Look at MemoChat — an app my partner and I have been building since 2018. It has been one long mirror.

Every stage of the company reflected where we were internally. In the beginning, we were still wearing the mask — force, control, panic. Needing things to work so we could feel okay. So naturally, we hired the wrong team, ignored red flags, and forced momentum because we were emotionally attached to the outcome. A year of work. Our savings. Gone.

At the time, I thought the problem was the developers. Looking back, we were bringing that chaos into the situation ourselves through fear-driven decisions.

That's where the practice stopped being theory and became real.

Instead of reacting every time reality didn't go our way, we started sitting with what the situations triggered inside us. The fear. The urgency. The shame. The need to fix it immediately.

And every time we stopped reacting from that identity, something shifted externally too.

After the collapse, clarity came — the product vision itself was wrong. We pivoted. Then no money for the next phase. The old me would have forced another bad solution just to reduce the uncertainty. Instead, we stayed with it. A bank loan appeared that shouldn't have been approved.

Then development stalled again. No budget. The old mask tried to return — panic, force, fix it now. Instead of reacting, I waited. Two weeks later I discovered I could build it myself.

Same pattern, three times. As the mask dissolved internally, the path became cleaner externally. Better people. Better timing. Better decisions. Less force. Less suffering.

Not because life became easier. Because we stopped creating resistance on top of reality.

Today, MemoChat is live on the App Store and Google Play. I'm building it myself — shipping features faster than any team we ever hired. Not because I became a better developer. Because there's no panic in the way anymore.

The practice doesn't make life easier. It removes the frightened identity that keeps distorting it.

FAQ

Frequently asked.

How is this different from therapy or regular coaching?+

Therapy works with your past. Business coaching works with your strategy. I work with the identification underneath both. I don't analyze your childhood. I don't tell you what to do in your business. I help you see the identity that's creating the suffering and give you a direct process to release the emotion that powers it.

Do I need to be spiritual or believe in energy?+

No. You don't need to believe in anything. This works with your nervous system, with physical sensations in your body, with patterns you can observe in real time. The process is experiential. You'll feel the charge, feel it shift, feel the clarity that comes after.

How quickly will I feel something shift?+

Most people feel it on the first session. You come back to the sensation in the body. You let the charge dissolve. The mind slows down. There's a strong sense of peace — like for the first time in hours, you're not anxious or stuck in your head. The deep work takes longer. Some identifications take weeks of repetition.

What if I can't commit to a full hour every week?+

The calls matter but the daily practice is where the real work happens. That takes 90 seconds. If you can do that, you can do this work.

What happens after the container ends?+

You keep the process. The trigger capture, the releasing, the awareness. By the end, you'll be catching identifications in real time and releasing them on the spot. The work doesn't end when we stop meeting. It becomes how you live.

You built
the business.
Now it owns you.

Your business stopped being something you do. It became who you are.

You've achieved a lot. But it's not worth it like this. And you know it.

You can't fix a mind problem with more mind.

I find what's running you. We dissolve it together.

The 90-Second Practice.

Name the situation.

Find where it lives in the body.

Let the story drop.

Sit with the feeling. Breathe into it.

Ask yourself this.

Other coaches work with your beliefs. I dissolve the emotion underneath them.

This is what your life looks like on the other side.